Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria.
Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.
Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve & increase its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content.
Although there are legitimate companies that help Web sites improve their rankings, according to Google‘s page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine’s own Webmaster often gets SEO marketing offers suggesting that Google doesn’t show up well in search results. Google’s recommendation for Webmasters? “Reserve the same skepticism for unsolicited e-mail about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.”
To increase your website rankings follow the seo services rules. It helps you to improve your site ranking & position in Search Engine such as Google, Yahoo, MSN etc.