Page Rankings-how-search-engine-works

Page ranking or where our web pages appear in the search engines is the most important factor if we are interested in online business or if we want to get visitors to our web sites. So, how do search engines work? Most of todays webmasters fail to analyze this question properly. We have thousands of search engines, the most important one today is google. Each of them works on a special mathematical equation or algorithm which in most cases is kept secret to the general public. Webmasters spend months and even years trying to figure out the secret google algorithm and how to rank better in the search results. Mathematical equation of a search engine is not permanent, but is dynamic and ever changing. That is an absolute fact, because top search results are preliminary to the existence of a search engine. That means that even if we do figure out the exact google algorithm and rank first for all of our websites and its content that doesn’t mean our ranking will be permanent. When the algorithm is next updated, ranking of our pages may drop down to the unknown. So how do we get rid of this fear? How shall we construct our websites?

Page Ranking - How A Search Engine Works

We need to think of the internet as being one large library, where google is the librarian, because that is what google is. A medium which provides information we searched for in seconds. Google knows all those million books (websites) from the back of his head and suggests those that he believes are most relevant to your search (google algorithm). Providing most suitable books depending on your interest is the librarians job and likewise google searches the web for the keywords you have entered in the search box. Providing the searcher with most suitable websites is the search engines most important job. It does not matter where the page comes from or who wrote it.

So what do we need to do to appear in the search engines and make sure we get noticed? There are a few factors for which we can be sure they are gonna be included in every search engines ranking algorithm.



Mentioned a thousand times before by webmasters, still neglected by too many. If we have lots of unique content that is of interest to the public, we need not too worry about our pagerank, neither of our SERPs (search engine result pages). Spam websites that have copied and duplicated content are websites without any ground support and earth below may break any day when search engines develop new filters to get rid of spammy websites. Low content websites with two or three pages depend on very few keywords. If those few keywords aren’t searched by a lot of people you are left behind with no traffic. On the contrary lets look at a website with 5000 articles. Each article has a title and an article about this particular subject, which in most cases is hundreds of words. So in the end what we have is 100.000 – 1.000.000 of words, keywords and all are indexed by the search engines. You can see that if we have this, we don’t need to worry about our SERPs, nor our pagerank, because someone, somewhere is going to search for the exact same information that you have on your website. You can now see the importance of unique content. As long as your content is of interest to the public, you don’t need to worry about the mathematical equation of google or any future search engine.


A good reference book always has an appendix providing information on all the subjects which can be found in the book. Similar to that your article needs the proper title. The title you are giving to your post will appear in the search engine results, therefor you need to make sure its a well constructed title that will be searched for by the end internet users. When writing the article its smart to use the keywords you choose for the title in the content a few times as well.

Grammar And Spelling

Nott onyl wil yur vistros be disrtactad by yuor spenling mstiakes, you will also get indexed this way by the search engines. So if you write an article full of wrong grammar the surfers will not find you unless they make the same spelling mistake as you did. A spelling mistake in the title may cost you 95-99 % of visitors.

A Working Website

This subject if pretty self explaining. A website that is not working will either be excluded from the search engines, or the visitor may leave just because your website is messed up.


SEO Services

Search Engine Optimization service encompasses consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results.

Submit Express is dedicated to the high standard of SEO that major search engines demand. What are seo services? If you’re hearing a lot of buzz about seo and don’t know much about it or exactly what it is, you need this information in order to use it to your advantage and be an effective presence on the Internet.

Your website is only useful and profitable if people find you and many people are looking to optimize their website because optimization equals more visitors to your website which can translate to more profit for you. SEO stands for search engine optimization. If you enhance or optimize your website you will be more easily found in the search engines. The big search engines have specific things that are taken into account when they decide who places in their rankings.

Search engines will often base their rankings on relevance and specific rules so if you conform to those rules in the way your website is set up, you can attain better position or rankings in search engine. A search engine might look at multiple factors when deciding who ranks first based on specific keywords (important part to improve ranking in search engine) so when you optimize your website for specific keywords or phrases, that’s how your potential customers or target audience can find you. SEO services companies are knowledgeable and skilled in these areas and can help you get the rankings that you want.

Marketing and SEO Services are not the same thing but they are similar. Some people know a little about marketing or a little about the Internet and how big sites like Yahoo or Google work etc. Those companies can help you do what it takes to reach more customers. By enlisting the help of a company such as Click, you can be more likely to reach your target audience.

There are various ways to get noticed online. PPC is an option for some. PPC stands for pay per click and involves advertising dollars that target specific key words. Although you may get traffic, you are paying a hefty sum for it. SEO is free. SEO helps your website get noticed by people searching for your targeted key words and it’s a proven fact that this type of search results, known as organic instead of paid will be more likely to get you the kinds of visitors you want on your website which are targeted customers.

Search engine optimization makes your website attractive to the search engines so that you are going to be more likely to be found by potential customers.

Define SEO?

Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria.

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.

Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve & increase its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content.

Although there are legitimate companies that help Web sites improve their rankings, according to Google‘s page about SEO, most such offers that arrive in e-mail messages are of little-to-no value. The search engine’s own Webmaster often gets SEO marketing offers suggesting that Google doesn’t show up well in search results. Google’s recommendation for Webmasters? “Reserve the same skepticism for unsolicited e-mail about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.”

To increase your website rankings follow the seo services rules. It helps you to improve your site ranking & position in Search Engine such as Google, Yahoo, MSN etc.